What is a 3D Configurator?

3D Configuration:
Explained in Simple Words

Marketing • 5 min read

SIMPLY PUT…

A 3D configurator is an interactive tool that uses 3D models of real objects and allows customers to customize products with multiple options as desired.

By using a 3D product configurator, your customers will be able to interact with your product from all angles and customize different features such as texture, color, accessories, size or any other aspect. It allows them to experience the product's rendering in real time from any device and without the use of plug-ins.

3D modeling of our
Demo bag

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Compared to 2D images, 3D virtual models result more efficient, benefiting your business in several ways:

Understanding customers' needs

It makes you understand your customers preferences and be responsive to the latest market trends, which leads to customer satisfaction.

Standing out from competitors

Offering customized and unique products gives your business an edge over the competition and enhances your brand image. Thanks to 3D configuration, your customers will have many combinations of features. 

Expanding product lines

Consider a furniture brand, such as a table manufacturer, for example. We know that tables can be made of different materials. But they also come in different shapes: (e.g. round, rectangular, oval) and different colours: (e.g. black, white, brown). 

For just one particular table, using just one type of material, the possible combinations of this design are enormous and there is no way to present all these combinations on the website without the integration of a 3D configurator. It would allow the business not only to minimize their photography costs but to widen the variety of products offered. 

Minimizing inventory costs

One of the biggest concerns for businesses is to produce extra products that are not in demand, which increases the costs of production, inventory, and logistics. By using a 3D configurator, you can avoid the need to anticipate risky production quantities, which means that you can avoid unsold products.

Decreasing returns

Your customer will purchase a product that they cannot actually see without a 3D configurator, which means that they will have to wait for the product to be delivered to see if it meets their expectations. Naturally, this leads to significant return costs for your business and creates customer frustration.

Increasing conversion rate and sales

A 3D product configurator is a great tool to use for marketing, advertising purposes, and to make any web page look more appealing. At the same time, it allows you to take full advantage in terms of boosting sales, conversions and making business more efficient.

Bringing value to customer's experience

Because a 3D Configurator allows them to view their changes in real-time and automatically receive an estimate of the product cost based on their customization. The 3D virtual models can encourage consumers to revisit and purchase online by enhancing the entertainment value in online shopping.

INTERACTIVITY AS THE NEXT STAGE OF ECOMMERCE

Customization, customer engagement and interactive product visualization are the new realities of the future. 3D configuration considerably enhances your customer shopping experience through immersive displays on your e-commerce website and improves your business.

Looking for a better conversion rate,
same as our customers?

Angle3D Configurator offers Shopify merchants 3D customization and AR.
Learn more about the process, get in touch with us!